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Curious, courageous and always ready to explore. Luna dives into ocean adventures, makes unexpected friends and discovers just how much one little octopus can do.
For curious young ocean explorers
With Luna, there’s always an adventure around the corner. A mystery to solve, a friend to help or something wonderfully weird to discover beneath the waves.
Right beside her is Freddy the Boxfish — loyal, lovable and just a tiny bit easier to scare. You can usually tell when he’s nervous by the sudden appearance of a few suspicious bubbles.
Together, Luna and Freddy explore, play, get into trouble and find their way out again — discovering amazing things about the ocean and themselves along the way.
Big adventures. Best friends. Lots to discover. And the occasional mysterious bubble.
Discover books, activities, toys and little treasures that keep the adventure going.
Strange noise? Let’s investigate. Something missing? Let’s find it. A problem? There must be a way to solve it. No one knows what’s around the corner? Let’s have a look! That’s Luna.
Freddy is a little different.
When he gets scared — and he often does — he needs a snack. Straight away. It helps. And when he gets really scared… well. Unfortunately, he has to fart a little. Normally, that might stay a secret. Underwater? Not a chance. Especially because Freddy’s bubbles always have the same colour as his last snack!
So yes. Everybody knows.
Luna usually laughs. Freddy usually pretends it wasn’t him. And then they’re off again.
Together, they dive into adventures, get into trouble, find clever ways out again — and discover that courage doesn’t mean never being scared. Sometimes it simply means having the right friend beside you.
One dives in. One worries. Both make waves.
Being brave doesn’t mean never being scared. Luna encourages children to trust themselves, try new things and find their own way.
Adventurous, clever, curious and completely herself. Luna encourages children to follow their curiosity and believe they can do anything — no matter whether they’re a girl or a boy.
Learning works best when it feels like fun. Activity books, stories and augmented reality turn counting, writing, discovering and problem-solving into play.
You protect what you love. Luna invites children to discover the wonder of our oceans — and understand why they are worth looking after.
Different personalities. Different strengths. Luna and Freddy show that friendship isn’t about being the same — it’s about being there for each other.
Ask questions. Explore. Make things up. Try something weird. Luna celebrates curious minds and the joy of discovering what might be around the next corner.
Freddy is my favourite. His bubbles are sooo funny!
Can Luna come to my house? I have a bathtub.
I like Luna because she’s brave. And Sharky is cute.
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Every world begins with a story. Some continue through books, music, apps or live adventures.