StoryLab

WHAT WE DO

We create stories, characters and immersive worlds that connect brands and audiences across film, animation, AR and live events.

FEATURED PROJECT

LUNA OCTOPUS

An original character world developed across publishing, animation and interactive experiences. Launched internationally through publishing partnerships in the UK and India, Luna Octopus combines storytelling, character development, AR experiences and transmedia world-building to engage young audiences across multiple platforms.

LUNA OCTOPUS AUGMENTED REALITY

While developing our first publishing projects, we quickly realised that stories shouldn't stop at the printed page.

Today's children naturally move between books, screens and interactive experiences. Our approach is simple: if children are already spending time on digital devices, let's give them something meaningful, creative and educational to engage with.

The Luna Octopus AR Experience combines storytelling, learning and play. Children can bring Luna and her friends into their own environment, interact with characters and discover educational content designed to encourage reading, language development and confidence — all while having fun.

learning karaoke

If children are already spending time in front of screens, we believe they should be learning something along the way.

Luna (or one of her companions) appears in the room and sings an original song about courage, friendship and self-confidence. As the song plays, the lyrics are displayed on screen, encouraging children to sing along while becoming familiar with words, letters and reading through play.

Songs and rhymes are proven to support language development and memory retention, making learning feel natural and enjoyable.

Work in progress: the final songs will be performed by a young singer. Animation and lip-sync are currently being refined.

MORE LEARNING FUN

Learning doesn't stop with the story.

The Luna Octopus activity books include additional AR experiences connected to educational titles such as Write with Luna and Count with Luna. Children can revisit concepts they have learned in the books through playful interactive activities that reinforce literacy, writing and early maths skills.

INTERACTIVE FUN

Not everything has to be educational.

When Freddy the little boxfish gets scared, he ... just has to fart. Can't do anything about it.

Kids can interact directly with Freddy by tapping the screen and ... yeah - make him fart while swimming around in the room.

Because being silly is very important.

CREATIVE WORLD BUILDING

Content development and visual world-building for Kinder Klangwolke, Austria's largest children's cultural event with around 4500 visitors. Combining Unreal Engine environments, original characters and creative storytelling, the project expands a live stage production into a rich and engaging story world for young audiences.

WORK IN PROGRESS ...

... pssst! TOP SECRET ;) - they keep booking us again and again :) ... come and see our new show for Kinder Klangwolke on Sept 6th, 2026 in Linz. It's going to be wild :)!!

SELECTED COMMERCIAL WORK

SPAR Börserl CARNEVAL

TV SPOT

Agency: Wirz

Agency & Creative Direction: page84

Visual Concept, Direction & DoP: Susanne Stemmer

Production & Animation: Friendly Fire

SPAR Börserl BIRTHDAY

TV SPOT

Agency: Wirz

Agency & Creative Direction: page84

Visual Concept, Direction & DoP: Susanne Stemmer

Production & Animation: Friendly Fire

SPAR Börserl HALLOWEEN

TV SPOT

Agency: Wirz

Agency & Creative Direction: page84

Visual Concept, Direction & DoP: Susanne Stemmer

Production & Animation: Friendly Fire

MÜNZE ÖSTERREICH

TV SPOT

Agency: Goldener Salon

Visual Concept, Direction & DoP: Susanne Stemmer

Production & Animation: Friendly Fire

Sound Design: Cosmix

D'arbo

TV SPOT

Agency: Demner, Merlicek & Bergmann

Direction & DoP: Susanne Stemmer

Production & Animation: Friendly Fire

MÜNZE ÖSTERREICH

TV SPOT

Agency: Goldener Salon

Visual Concept, Direction & DoP: Susanne Stemmer

Production & Animation: Friendly Fire

D'ARBO

Online

Agency: Demner, Merlicek & Bergmann

Direction & DoP: Susanne Stemmer

Production & Animation: Friendly Fire

Lagerhaus

TV SPOT

Agency: Wirz

Direction & DoP: Susanne Stemmer

Production & Animation: Friendly Fire

GREINER

Purpose Claim for Events

Agency: Brainds

DoP & Direction: Susanne Stemmer

Production & Animation: Friendly Fire

HOW WE WORK

We combine tech, storytelling, creative direction and production expertise to guide projects from concept to delivery.

ABOUT STORY LAB

STORY LAB is a creative-tech network developing original IPs, immersive experiences and content-driven projects across film, animation, AR, realtime technologies and live events.

Founded by Susanne Stemmer, STORY LAB connects a flexible team of creatives, technologists and production specialists who collaborate across disciplines to bring ideas to life. From character worlds and branded content to interactive experiences and cultural projects, we combine creative thinking with production expertise and technical innovation.

With roots in international photography, film production, publishing and immersive storytelling, STORY LAB combines creative vision with hands-on production experience.